Ten Secrets That Boost Mobile SEO

If you know anything about web design, then you understand the importance of search engine optimization (SEO).  You also know that SEO protocol seems to change without warning. One day you are ranking well getting leads and the next your competition has supplanted you for some reason (Why you need monthly SEO maintenance). Now you have yet another SEO concept to master: that of mobile website design and SEO.  Mobile SEO is different from traditional SEO in a number of ways. To help you get ahead here are ten mobile SEO secrets that you will move you up the list ahead of your competitors:

First off, it is important that you understand these principles.  Keep these things in mind: mobile search engines are unique to traditional search engines, mobile users exhibit unique web browsing behaviors, and mobile site design is altogether different from traditional site design.

1. Keyword Relevancy:

   Mobile users don’t have a lot of time for lengthy searches.  Your keywords must pertain to short search terms.  Keep it simple.

2. Google Maps:

   When mobile users search they are in a rush to get the information that they want if they are searching for a business locally they will not search past the first page. Ranking in Google Maps locally means that you will be a top 3 option PERIOD.

3. Readability:

   Keep in mind that your mobile SEO must read well on a wide variety of mobile devices, and through an equally variant number of browsers.  Again, simplicity is key.

4. SSL Certificate:

   (https vs http) This feature has always been important to protect user information such as credit cards, ssn, and other important information that you voluntarily give to a website, but Google has now placed an emphasis on letting users know when a site isn’t secure. If you go to a mobile site without an SSL you will now see a banner in the address bar that says “Not Secure”. This alone will send people away from your site fast.

5. Content Categories:

   Decide which category your site best fits into, and optimize its content so that it is most likely to be featured when mobile web users search for that particular category.

6. Google Standards:

   Read up on Google mobile site standards and comply, comply, comply.  Otherwise, Google will tweak your site for you in order to read it and display it to mobile web viewers (this is called “transcoding”), and you will not be in full control of your site’s presentation.

7. Location:

   Mobile web users often use location in their searches.  Therefore, location needs to be addressed with your site’s SEO.

8. Portals:

   Mobile users don’t always use Internet search engines.  Sometimes they use operator portals.  Submit your site to every portal, business directory, and listing service that is relevant to your site to increase your mobile website traffic.

9. Target Audience:

   Because your mobile SEO must be short and concise, you must give a lot of thought as to exactly who you are trying to reach.  Research your target market (keeping the mobile sector in mind!), and tailor your site content to that market.

Mobile SEO must be approached with an aggressive approach.  To get the most out of your mobile website, put your mobile SEO in the hands of competent professionals.  Hire us, Brainmadder Inc, to help you build your mobile website.  We can be reached by phone, at (984) 444-8895, or by email: info@brainmadder.com

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